CONTENT
& PRODUCTION
Strategy
Good content doesn’t shout — it speaks with purpose.
It tells a story — one that feels soft, human, and beautifully aligned with the brand behind it. Every detail matters, from the concept to the color palette, creating a world where strategy meets emotion.
Social Media for
L'Oréal
During my four years at L’Oréal DMI, I had the chance to bring the digital worlds of Azzaro, Diesel, Cacharel, and Viktor & Rolf to life. I worked across brand global brand communication strategy, content creation, and social storytelling, ensuring every campaign aligned creative vision with business objectives.
Azzaro
Parfums
Male Luxury Fragrances
Azzaro Parfums embodies a solar version of masculinity and modern seduction. With the international success of its signature lines — Azzaro Wanted and Azzaro Chrome— the brand has become one of the fastest-growing players in men’s fragrances. Its contemporary storytelling and charismatic ambassadors continue to drive global visibility and cultural relevance.
A series of social video and photo campaigns with former Global Brand Ambassador Jon Kortajarena. The content captured Azzaro’s signature energy — confident, magnetic, and effortlessly seductive — translating the brand’s essence into powerful, modern storytelling for digital platforms.
Jon Kortajarena for Azzaro
Sebastian Yatra for Azzaro
Followed by a new collaboartion with current Global Fragrance Ambassador Sebastián Yatra. The project captured Yatra’s charisma and authenticity, bringing a fresh, emotional energy to the Azzaro Wanted universe and strengthening its connection with a new generation of consumers.
Viktor
& Rolf Fragrances
Couture Luxury Fragrances
Viktor & Rolf Fragrances embody the avant-garde imagination of the fashion house, where couture meets provocation. Their two icons — Flowerbomb and Spicebomb — have become modern perfume legends. Together, they represent Viktor & Rolf’s signature paradox — beauty with intensity, elegance with edge — and continue to shape the cultural landscape of contemporary fragrance.
Diesel Fragrances capture the raw, rebellious spirit that has made the fashion brand a cultural phenomenon. Born from Diesel’s unapologetic approach to self-expression and its deep roots in youth and street culture, the fragrances translate denim’s attitude into scent — bold, sensual, and subversively elegant.
Diesel Fragrances
Lifestyle Fragrances
Cacharel Parfums embody the essence of youthful French elegance — romantic, delicate, and effortlessly timeless. Rooted in the spirit of freedom and first emotions, the brand’s fragrances pair poetic femininity with modern freshness. Cacharel’s perfumes capture life’s tender moments through a distinctly French lens — one that celebrates charm, softness, and the art of feeling beautiful without trying.
Cacharel
Parfums
Female Luxury Fragrances
Content Creation
for independent Brands
Collaboration with independent brands to create impactful content that feels authentic and strategic. Working as an independent producer with flexible setups, I focus on translating each brand’s identity into strong visual storytelling — always guided by a clear social media strategy and meticulous execution. The result is high-quality content that not only looks beautiful but also performs, helping brands grow their presence with intention and creativity.
Lokale Pererenan
Luxury Villa Bali
Lokale Pererenan offer a world where tropical serenity meets refined indulgence. Nestled between lush jungles and ocean views, each villa blends contemporary design with Balinese craftsmanship — open spaces, natural textures, and private pools that frame every sunrise. Shooting content there felt like capturing a living dream: the rhythm of island life, golden light, and the quiet sophistication that defines Bali’s modern luxury.
Lokale Pererenan
At the heart of our collection is the Parisian woman — feminine and unapologetic.
In contrast with the neutral clean girl aesthetic, Clara in Paris caters to the desire for Pilates attire that feels inherently chic. Designed for the woman, who values her strength as much as her personal style.
Translating this Parisian art de vivre into every design, each piece transitions seamlessly from the studio to the street. Designed to be worn both during your Pilates practice and throughout your daily life—whether you’re heading to a coffee date, the office, or a night out.
Clara
In Paris
French Girl Pilates Attire
